Promotional & Developmental Initiatives

Promotional & Developmental (P&D) initiatives of the Bank are woven around Mission Swavalamban, which has four distinguishing pillars viz., Sampark, Samwad, Suraksha and Sampreshan (4S) and a fifth pillar viz., “Sangam”, a confluence of four pillars.

  • Working as counselling centers in 100 districts of Uttar Pradesh, Bihar, Jharkhand, Telangana and Odisha to guide and handhold aspiring entrepreneurs.
  • 1,000-plus enterprises (36% women-led) set up in FY 2021.
  • A series of webinars covering topics related to New-age digital platforms of TReDS, GeMs.
  • Session from representatives of Medium and Large Industries on domain knowledge and corporate governance.
  • 15 programmes concluded in FY 2021 benefitting 600-plus MSEs.
  • Partnered with the CDFI to launch an IVR and webapp, ‘Swavalamban Digi-Gyanshala’ for promoting the spirit of entrepreneurship.
  • Over 1.15 lakh aspirants have been covered by this initiative.
  • Supported ASRLM to organise ASOMI SARAS Fair 2021.
  • ASOMI has been developed as the umbrella brand for all SHG products developed under the aegis of ASRLM.
  • 113 stalls recorded sales of ₹4.18 crore in 14 days.

Swavalamban Crisis Responsive Fund (SCRF) under SRF

  • Set-up SCRF with the support of FCDO, Government of UK, to support free onboarding of MSMEs on the TReDS platform.
  • 11,600-plus MSMEs onboarded on the portal.

Digital Bouquet

  • Built a virtual ecosystem with Udyamimitra/Stand Up India Portal to bring together all stakeholders in the MSME ecosystem.


  • Designed COWE Mart for digital connect through a user-friendly, one-click Buyer-Seller connect, through WhatsApp.
  • 98 women entrepreneurs onboarded on the portal.

Role Models

  • Supported 76 role models in 11 districts of four states through 20-plus activities.
  • Resulted in increase of monthly income of these role models by more than 70% ranging from ₹2,750 to ₹20,000 and with aggregate monthly income of around ₹6 lakh.

Project Management Unit (PMU)

  • Set-up PMUs in 11 states, viz., Assam, Andhra Pradesh, Delhi, Gujarat, Haryana, Karnataka, Maharashtra, Rajasthan, Tamil Nadu, Uttar Pradesh and Uttarakhand.
  • Aimed to strengthen the MSME ecosystem and transferring the good practices through learning sessions.

Swavalamban Info Series

  • Created a digital bouquet of products such as the knowledge series, info series, radio jingles, videos etc.
  • During FY 2021, five volumes were released and widely disseminated among the stakeholders.

Swavalamban Silai Schools

  • Aims to create and promote “Homepreneur” role models in partnership with USHA International.
  • Silai Schools opened in 1,638 villages of 24 districts across seven states.
  • Homepreneurs further enrolled 16,982 learners – an average of 10 new enrollments per direct beneficiary.

Micro Enterprise Promotion Programme (MEPP)

  • Aims to promote viable micro enterprises for employment generation.
  • At present, seven MEPPs are up and running.
  • During FY 2021, 48 programmes were conducted, benefitting 3,337 participants and set up 420 enterprises that employ 1,866 persons.

EU Switch Asia Bamboo Project

  • Aims to promote bamboo-based enterprises and generate green jobs in 9 backward states, including 5 in NER.
  • 1,373 bamboo-based enterprises – 900 of them during FY 2021 – were established/ upgraded.
  • 4,215 bamboo artisans benefitted under the initiative, including 2,500 in FY 2021.

Sanitation & Hygiene Entrepreneurs (SHEs)

  • Pilot programme on rebuilding informal workforce, mainly women, by providing training and incubation support in disinfection.
  • Covered 650 SHEs in 23 states and generated aggregate income of ₹92 lakh.

Swavalamban Assistance for Financial Literacy, adoption of villages and credit and market Linkages - SAFAL

  • Adoption of 120 villages in the states of Bihar and Jharkhand.
  • Providing financial literacy training to 2,400 livelihood, including migrants, and ensuring their credit and market linkages.

Swavalamban Swabhiman

  • Partnered with Microfinance Association of Uttar Pradesh (UPMA).
  • Aims to provide skill development training support to 100 young aspirants/ artisans, mainly women.

Gramin Navonmesh Protsahan

  • Aimed to promote/ commercialize 50 rural innovations with thrust on ITI/ Polytechnics in UP, Bihar, Odisha,Maharashtra, Chhattisgarh and Jharkhand.
  • 18 rural innovations supported.

SIDBI Assistance for Harnessing Aspiring Swavalambis - SAHAS

  • ‘Swavalamban Chair for MSME Solutions’ set-up at Government Engineering College, Thrissur.
  • Aimed to create an entrepreneurial culture in the institution and the region.

Central Institute of Medicinal & Aromatic Plants – CIMAP

  • Aimed to train participants in the production of quality material of various species of medicinal and aromatic plants.
  • During FY 2021, online STUPs were conducted benefitting 292 aspirants.

Bank Sakhi Programme

  • Partnered with Jeevika, SRLM of Bihar, to provide alternate banking and digital financial services in rural areas, especially to poor women.
  • 1,640-plus Bank Sakhis have been created in 36 districts of Bihar.
  • The initiative also facilitated setting up of 250 kirana stores/rural retail shops.

SWAS/श्वास - Breathing Entrepreneurial Energy

  • Swavalamban Accelerator established with the help of Mukti in the Sunderbans, West Bengal which is struggling after Amphan cyclone and pandemic.
  • 1,000 SHG women are being trained in Handicraft and Food processing.
  • Expected to touch 20,000 beneficiaries.

Swavalamban Livelihood Enhancement and Awareness Programme – LEAP - in Leh

  • Aims to support Sea Buckthorn-based livelihood projects in Leh.
  • Aimed to create 15 enterprises, covering 75 entrepreneurs and impacting 750 families.

Swavalamban Divyangjan Assistive Tech Market Access (ATMA)

  • Swavalamban - ATMA fund launched in association with Social Alpha.
  • Aimed to ease the entry of the assistive technology solution for the end-users, mainly Divyangjan.
  • Expected to touch around 1,000 lives in the next two years.

SIDBI Centre for Innovation in Financial Inclusion/ SCiFI

  • Set-up at IIM, Lucknow with the aim of nurturing startups working on financial inclusion.
  • 24 innovative startups are being supported by SCiFI, as on March 31, 2021.

Social Enterprises & Impact Investment

  • Aims to provide support to Samridhi Fund and its investee companies.
  • At the Fund level, the support is for strengthening ESG and showcasing the impact.