SIDBI celebrated evolution of Women Entrepreneurs of Mahila Udyami Sashaktikaran Program through ‘’Swavalamban Utsav’ and provided 500 women entrepreneurs (out of 9600 nurtured with SIDBI Support) direct marketing platform to sell their products and crafts and networking platform to connect with larger market players and generate new orders. The 2-day event held in Varanasi in January 2020 was attended by 5000+ women. The event also recognized 10 women entrepreneurs as Role Models and rewarded them with voucher for investing in their capacity building for next level growth.