To create awareness and encourage masses to adopt ‘Swavalamban’, 4 volumes of Info series covering entrepreneurship, setting / stepping up stages of enterprise development cycle have been released along with one compendium. These info series have been launched in 6 vernacular languages. Few financial literacy films, radio jingles, entrepreneurship anthem, entrepreneurship emblem have also been released for kindling entrepreneurship using various communication mode. Bank has also published a 12 edition awareness series on entrepreneurship in 7 vernacular languages for the general public in 15 nationals as well as regional newspapers. SIDBI has also hosted 175+ videos on YouTube channel “SIDBI official” including 3 short films. to kindle and promote entrepreneurship culture.