Promotion and Development

Mass Contact Program (Sampark – Customer Connect)

Mass Contact Program designated as Sampark (customer connect) was organsied on April 02 (SIDBI Day) wherein around 250 officers of the Bank visited micro and small enterprises and promoters spread across 100 different districts of the country to understand the concerns of the sector. The program helped the Bank to build a healthy relationship with MSEs and unlearn preconceptions and re-learn about the vast unexplored opportunities that lie at the bottom of the pyramid i.e MSEs.