Development of viable and self-sustaining tiny / small enterprises in rural and semi urban India by harnessing local entrepreneurial talent. The Programme attempts to address the problems such as rural unemployment, urban migration and under-utilisation of local skills and resources, and is designed as a comprehensive Business Development Services programme.

The Rural Industries Programme (RIP) of the Bank provides a cohesive and integrated package of basic inputs like information, motivation, training and credit, backed by appropriate technology and market linkages for the purpose of enterprise promotion.

Performance Oriented incentives : Entreprises are grounded on technological and economic considerations. No subsidies or grants are available to entrepreneurs. Besides start-up administrative support, IA is paid performance fee in the range of Rs. 500 to Rs. 7000 per unit promoted, depending on project size.

Long term viability and sustainability of the enterprises promoted is an important aspect of RIP. New enterprises require continued support, at least for the first year of their operations. Therefore, an amount of Rs. 1,000 per unit is payable to the IAs by way of post-sanction incentive over and above the initial performance fee for providing escort services to the assisted entrepreneurs and post-sanction work.

Marketing support : Entrepreneurs are supported for group participation in domestic trade fairs and exhibition cum sale..